More Than A Material

Imperfection is at the heart of RO; each tile tells an individual story through the lumps, bumps and scars that run through the structure. RO has been experimenting with surface texture for many years, exploring shapes, direction, texture, layering, and pattern to challenge concrete’s abilities.

RO gives concrete a fresh reputation full of energy, warmth and beauty. By working alongside the unpredictability of concrete rather than against it, they create timeless yet unique tiles that blanket walls and floors worldwide.

The Founder’s Philosophy

RO takes inspiration from the traditional Japanese aesthetic, Wabi-sabi.
Wabi-sabi is the acceptance of imperfection within nature which is integrated into the interior design scene. ‘RO’ translates to morning ‘dew’ in English, one of natures imperfections that, from the proper perspective, is beautiful in its simplest form.

Tali worked within the international design scene for over 20 years, learning the ins and outs of interior design. Tali and the team at RO recognised that the unpredictability of concrete enabled unique patterns and textures throughout their work. After adding some of Tali’s feminine touch, they were able to form unique creations that would soon build up to become the RO they are today.

Tali and her close-knit team still stick by the original philosophy of RO: to embrace imperfection through modern concrete tiling.

The Process

The RO team work hard and fast to take original designs and translate them onto a surface. Partnering with one of Portugal’s leading concrete factories, the technology behind the creative process allows the team to offer more than a service; they offer an experience.

Recognising the endless possibilities of concrete tiling, RO works with modern manufacturing techniques to ensure that the whole process is personal, bold and handmade. Before the tiles leave the factory, the team confirm that the tiles meet their impeccable standards. To do so, they must pass all the compulsory checks to make sure that the concrete tiles will stand the test of time. Doing so guarantees that every customer receives a breathtaking product that will exceed their expectations and excite their surface.

RO Concrete processRO Concrete processRO Concrete processRO Concrete process
RO Concrete processRO Concrete processRO Concrete process